02.20.08

SEO and Directory Submissions

Posted in Directory Submission, SEO, Search Engines at 7:22 am by admin

Ask any webmaster, and they’ll tell you that SEO and Directory Submissions are inextricably linked. For those who don’t know about SEO (search engine optimization), it is a method of reverse engineering a website design process in such a way that it ends up being more search engine friendly. SEO involves a lot of steps, and directory submission is one crucial amongst them. However, it must be kept in mind that submitting a URL to any random directory won’t serve any purpose. For a website or URL to be considered a relevant one by Google or Yahoo, their search engine bots must be able to find it in some popular directories, under relevant categories or sub categories. Also, it goes without saying that the particular website must contain relevant contents, without which no directory would allow its submission. In other words, the human editors who maintain the directories will simply reject those sites whose contents do not appear to be relevant.

The top directories boil down to two - Dmoz and Yahoo - the former is used by Google to draw its directory results while the latter is used exclusively by the Yahoo search engine. Either way, your SEO efforts must start from these two. Another directory any website owner must consider is the Adthello Web Directory.

Well organized and precise, the Adthello Quality Directory is considered by all top search engines including Google and Yahoo!, one of the main reasons why it attract such large number of submissions. Another important feature of Adthello Web Directory is the search box that lets users search out the particular websites they want from the many categories available. Further, unlike most web directories, this Adthello Web Directory displays the page rank of respective URLs by its side.

Submitting a URL to Adthello Web Directory is also quite easy, even though the final approval of a submitted URL rests on the judgment of its editors. This Deeplink Directory also has an article submission option where netizens could submit their articles (another SEO ploy widely used).

02.04.08

Top 4 Tips to Increase Search Engine Traffic

Posted in Directory Submission, SEO, Search Engine Marketing, Search Engines, Tips & Tricks at 1:48 am by admin

Top 4 Tips to Increase Search Engine Traffic

Most often, more emphasis is placed on achieving high search engine rankings rather than on obtaining sufficient (and even voluminous) traffic though only after one realizes that the more traffic that comes to your site, the better the chances of effecting a sale are that the true importance of search engine traffic will sink home. There’s no doubt that high traffic can and should lead to better profitability because the more people that view your goods and services, there is a better chance that they will convert to a sale.

Thus, you should consider four steps to search engine traffic, which, when followed, will ensure that you have more success with your web presence.

1) New ideas along with excellent content is very important

You need to ensure that your website is almost novel in its concept and when it also presents fresh ideas to visitors who are further impressed by the quality of content in your WebPages, you will see more success coming your way. No doubt, content is king when it comes to creating an outstanding website, though presenting newer ideas will also prove to be very effective. You can choose a number of different means with which to create quality content and for better ideas; you may even consider searching online for more tips on making compelling copy. However, makes sure that the final product is not a copy of someone else’s idea and instead, is your own creation that may also include a personal touch on your part.

2) Vary your advertising methods

There are certainly many advantages to advertising online including being able to launch many advertising modes at one and the same time and also at much more affordable rates. It is thus, in your best interests to capitalize on these options and also ensure creating banner advertisements as well have them placed on those websites that are of the same theme as the advertised product or service. In addition, it would also be a good idea to make a business icon and also a logo that can motivate visitors to your website into even sharing them with others.

3) The importance of link building cannot be emphasized enough

If you devote enough attention to link building, you will profit from your efforts because by exchanging links you will find the best method of having your links appear on various other websites and in return you can put other website’s links in your own website. With link building you get affiliation and more importantly you get to advertise your website for free, and best of all, when you are linked to other websites, your site’s search engine rankings will also soar. Thus, you get loads of free traffic, especially from those websites that have a close relationship with your products or services.

4) Directory submission is another must

There is nothing quite as good as directory submission in improving traffic to your website, and you will also get even better results if you remember to submit to the homepage as well as other WebPages of as many different directories as possible.

Importance of Directory Submission

Posted in Directory Submission, SEO, Search Engine Marketing, Search Engines at 1:46 am by admin

Why Directory Submission Is Important and Its Role in Search Engines?

It is quite possible that people, even knowledgeable ones such as webmasters will misunderstand the term directory and may even confuse it with search engine which is not desirable because if you don’t know the difference between the two you may not be able to get the most out of your Internet activities, and more particularly the directories you wish to use. Basically, search engines operate differently to directories because they collect information from various web sites which are then added to their databases. In addition, search engines can locate WebPages through various links while these sites must be reviewed manually before being added to Internet directories.

The importance of directory submission can be seen from the fact that a majority of search engines have to use directories that have been manually edited before they can determine the importance of these sites for indexing and ranking them correctly. Thus, you need to ensure that you thoroughly study each directory which you feel you should submit to and also learn about how best to do your directory submission.

Thus, website design will play an important role whenever you are considering submitting it to a directory, because these directories are actually edited by humans which mean that your site too will be reviewed to determine its suitability for the directory. It follows that a poorly designed web site would have less of a chance of being accepted and thus may risk being rejected.

Once your website design has been properly addressed, you next need to ensure that your website follows applicable directory guidelines prior to submitting to any directory. However, each directory has their own rules and thus you may need to do a fair bit of tinkering so that your website always meets the required standards, because otherwise your website could be refused on the grounds that it did not adhere to the rules for a particular directory.

However, what is really important as far as directory submission goes is using the proper titles and keywords and also ensuring that descriptions are placed in the appropriate category. It may mean having to study the directory to find out just how are sites listed and by using simple keywords that describe the content in your website, you can easily achieve desired results.

There is nothing quite as detrimental to directory submission as including wrong keywords that will put off the editors who need the keywords to be properly formed so that they lead to obtaining the desired results for their directories. Even search engines have to depend on links of high quality that are derived from manually edited directories and thus you need to pay special attention to this aspect, and even go as far as researching well in order to not make costly errors when submitting your site to various directories.

01.30.08

Top Ten Tips for Directory Submission

Posted in Directory Submission, Search Engine Marketing, Tips & Tricks at 12:18 pm by admin

Top Ten Tips for Directory Submission

Boosting page rankings is easily achieved through directory submissions and to get the most from this means of grabbing quality one-way links you need to learn about the following ten useful tips for directory submission.

Submit to directories with quality links

You would profit from submitting your link to only those directories which have outgoing links that connect with other sites that seem useful, and if you find a page with such links, you can then put your link there even if there are many other links on the page.

Choose to submit manually

Though you may be tempted to submit automatically, manual submission is safer and you can also ensure that you submit only to the best directories.

Ensure that the directory has an appropriate category as well as sub-category

It is a good idea to submit your site to a directory that has the right kind of categories and also sub-categories, and if you don’t find these features, you may as well as look at other directories.

Text or title need to be anchored

If you ensure to anchor text that in turn has sufficient numbers of keywords as well as phrases you will improve the functioning of incoming links though remember that at the same time that you should not saturate your text with these keywords and phrases. However, there is nothing wrong with mixing up primary keywords and phrases with secondary ones.

Describe your link well

A link should have its description properly formed as it helps visitors and also search engines, though makes sure that these descriptions don’t turn out to be just sales pitches since such promotional words and phrases are not allowed by the better directories. It would be much better to have the description spell out what the anchor text is all about and it must also be objectively spelt out as well.

Determine the proper numbers of links per page

You should know how many links are contained in a page and ensure that they do not exceed ten in number, though less than ten can prove to be helpful as far as search engine optimization goes.

Don’t submit to more than twenty directories in a single day

It is not recommended that you submit to more than twenty directories in a single day – at least not while using a single IP address.

Are pages cached or not?

You need to also determine whether sub-pages as well as sub-category pages are cached by the search engine.

Are pages of the directory included in supplementary index?

Look and see whether there are not a few pages of a particular directory that are included in a supplementary index. A Google search is the way to find out this information.

Meta descriptions should not contain “no follow” or “no index” attributes

This is not a good thing for your site and thus should be avoided.